WEBINAR ON OPTIMIZING E-COMMERCE PLATFORMS FOR SMES

The Covid-19 pandemic brought new challenges to businesses both locally and globally. Small and Medium Enterprises (SMEs) have faced challenges ranging from liquidity, reduced operational capacity, sourcing of raw materials, drastic fall in demand and in other cases, a total shut down of operations. Businesses across the world are yet to fully resume operations.

The pandemic has seen a sharp increase in the uptake of e-commerce as businesses employ various survival strategies. Some businesses have listed on local and international marketplaces whereas others have custom-built e-shops.

However, there is a great need for technical support and capacity building in digital skills and knowledge as most businesses are getting to use online channels for the first time. This webinar shall enable you to understand how to adapt to e-commerce, make the most out of it and thrive.  

Key Thematic Areas

• Choosing your e-commerce platform
• Dos and Don'ts: Tips to increase traffic and conversion rate in your e-shop
• How to retain customers

This webinar is for the Kenya Association of Manufacturers SME Hub Members.

Participation is free.

For more information, please contact nduta.ndirangu@kam.co.ke