Driving the Ecommerce Agenda in Africa!

We help African businesses harness the power of the internet.


Amari Consulting is a leading e-commerce full service agency and consulting firm based in Nairobi, Kenya .

Our Mission is to help African businesses harness the power of the internet and scale.

We offer Consultancy, Training and Project Management services in E-commerce, Online Branding & Digital Marketing.

Our process involves comprehensive diagnostic clinics that seek to establish the unique needs of each of our clients , consultative strategy formulation sessions in which we develop a clear road-map to tackle the project at hand before Implementation of formulated solutions and finally Monitoring & Evaluation to ensure success and sustainability.

Startups and SMEs form 70% of our customers. We enable businesses LOWER COSTS, STAY COMPETITIVE AND GO GLOBAL by guiding them to adopt winning e-commerce strategies.

We have a bias towards women-owned businesses as we seek to help solve the problem of work-life-balance faced by most women entrepreneurs by getting them online, automating their business processes hence freeing time for them. This goes a long way in addressing issues of gender inequality by using technology to bridge the existing gap in time, income and mobility.

Amari Consulting also hosts the Epower forum - a quarterly event held across different sectors and industries to help drive the e-commerce agenda in Africa. The forum brings together businesses, partners and the different stakeholders within the e-commerce ecosystem in Africa, with the following objectives:

1. Steer conversation on e-commerce and the opportunity that it presents for Africa
2. Create awareness on available opportunities in the e-commerce ecosystem/value chain
3. Gather industry insights on e-commerce penetration, adoption and applicability
4. Bring e-commerce stakeholders together
5. Develop locally rooted, user driven e-commerce solutions

Contact us to get your business online and explore new revenue opportunities.



  •  04/30/2021 08:00 AM - 06/30/2021 12:00 PM
  • Online Event

The KEPSA E-COMMERCE BOOSTER PROGRAM aims to support Micro, Small and Medium Enterprises (MSMEs) to get on board e-commerce platforms to increase and diversify revenue streams during and post the COVID-19 period.

  •  12/02/2020 10:00 AM
  • Online Event

Digital Service Tax (DST) was introduced in Kenya through the Finance Act 2020 and becomes effective on 1st January 2021. In this webinar, we host James Okal - Digital Tax Expert at the Kenya Revenue Authority who will shed more light on what DST is, how it will be applied and its potential impact on digital businesses. The Webinar will be moderated by Beryl Subia - Digital Media Manager at HT Media Kenya.

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  •  10/29/2020 10:30 AM
  • Online Event

Kenya Association of Manufacturers (KAM) in partnership with Amari Consulting will host a Webinar on Optimizing E-Commerce Platforms for SMEs on Thursday, 29th October 2020, 10.30 am - 12.00 pm.

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  •  06/29/2020 02:00 PM
  • Online Event

Kenya National Key Ecommerce Stakeholders Forum will be held on 29th June 2020 from 2 PM to 4.30 AM. This forum aims to gather insights and contributions from stakeholders within the ecommerce ecosystem on how best to strengthen ecommerce within the EAC and boost cross border trade.

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  •  01/23/2020 07:00 AM
  •   Movenpick Hotel & Residences, Westlands Nairobi Kenya

The 2nd Epower Forum happened on the 23rd January 2020 at the Movenpick Hotel & Residences, Nairobi Kenya. The event brought together more than 150 women owned SMEs from across East Africa (Rwanda, Burundi, Tanzania, Kenya, Uganda and South Sudan) to discuss ecommerce as an enabler for crossborder trade for women in business in light of the Africa Continental Free Trade Agreement (AfCFTA).

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  •  01/22/2020 08:00 AM
  •   Movenpick Hotel & Residences, Westlands Nairobi Kenya

As a preamble to the 2nd Epower Forum, Amari Consulting carried the Epower Masterclass for women owned SMEs.

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  •  09/06/2019 08:00 AM
  •   Radisson Blu, Upperhill Nairobi Kenya

The inaugural Epower Forum happened on the 6th of Septemeber 2019 at the Radisson Blu Hotel - Upperhill, Nairobi Kenya. The event brought together over 150 manufacturing SMEs and various stakeholders in the ecommerce industry and examined the emerging impact of ecommerce on the manufacturing industry, it's application and benefits.

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Leveraging Technology and Innovation to thrive Beyond Covid-19

Leveraging Technology and Innovation to thrive Beyond Covid-19

This is a very anxious time for everyone. Some businesses are getting to use online channels for the very first time. The need for technical support and capacity building in skills and knowledge in this space cannot be over emphasized.

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COVID-19 Corona Virus: How businesses can try stay afloat!

COVID-19 Corona Virus: How businesses can try stay afloat!

One way that businesses can TRY and stay afloat in the midst of the impending crisis is to make use of their online channels.

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This section features various tools, publications and research papers that may be useful to SMEs and policy makers seeking more information on e-commerce in Africa. Amari Consulting lays no claim to these third party resources. Due diligence should be followed with the respective publishers before referencing, citation or reproduction.


Building Bridges to New e-Commerce Markets: A blueprint for small and medium-sized enterprises.

Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries can sell online by accessing these services, most are blocked from doing so because of their origin. This paper shows these enterprises how to set up international business structures so they can use such services. Publication Date: 19 Oct. 2020 Publisher: International Trade Centre

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A Single Digital Market for East Africa

This report outlines the impetus for creating a single digital market (SDM) in East Africa, which would drive deeper integration and spur increased dynamism of the digital economies of six East African countries: Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda. Publisher: World Bank

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TRALAC Guide on Trade in the Digital Economy

This booklet provides a handy guide on e-commerce, the digital economy and trade. The digitalisation of the economy requires new ways of thinking about competition, intellectual property, taxation, industrial policy, privacy, cybersecurity, the labour market, immigration and skills and, of course trade. Published: March 2020. Author: Tralac.

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  • Nairobi, Nairobi Province, Kenya